Category: social media marketing

Baratunde Thurston Test Drives Toyota’s Social Media Campaign

If you happen to check out Lexus’ newest ad campaign, you might run  across a familiar face. Comedian, editor of The Onion, and Black Web 2.0 Tech Tastemaker, Baratunde Thurston is one of a handful of social media influencers tapped to participate in Toyota’s efforts to create a buzz for the company’s Lexus CT 200h. The hybrid [...]

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‘The Social Network’ Markets Everywhere but on Facebook [Video]

Gossip columnist Jeremy Helligar posted on his blog that singer  Justin Timberlake’s Facebook status read, “Will the Facebook movie make me more than just the next King of Pop?” Helligar used the opportunity to discuss Timberlake’s acting career. [I will ignore the "King of Pop" reference and apparently Timberlake decided to do the same; the [...]

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Social Media Police: Toying with History on Twitter

Periodically, I check to see if I have new followers on Twitter, and was surprised to find out that Bessie Coleman,Matthew Henson and Benjamin Banneker were waiting for me to follow them back. Something about that was intriguing and after a closer inspection I learned that a toy manufacturer was also following me. H.I.A. or History in Action [...]

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First Glimpse of New Ford Explorer Found on Facebook

The world got its first glimpse of the new 2011 Ford Explorer through a video Ford posted on it’s Facebook page. I didn’t just say “a glimpse”, I said “FIRST glimpse” as cars as historic as the Ford Explorer are usually seen first at major auto shows. Read on…

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#BeatCancer Breaks Twitter Trends and Sets Guinness World Record

EVERYWHERE, a Social Media Marketing and Content Development firm based in Atlanta, GA set a record October 16-17th for the most widespread social network message in 24 hours. According to Radian6, the official online monitoring company, the phrase #BeatCancer set the record with 209,771 mentions on Twitter, Facebook and blog posts. This translates into an [...]

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Obama is Gaming

Question: What do 360 gamers in Ohio, Florida, Iowa, Colorado, Indiana, Montana, North Carolina, New Mexico, Nevada, and Wisconsin have in common if they are playing titles by Electronic Arts online? Answer: In game advertisements bought by Barack Obama. With the social networking groups on Obama’s site such as Black Gamers for Obama, is it [...]

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