Adware 2.0: It’s in your IP
Thursday, July 10th, 2008Once upon a time, there were these programs called adware. They would package things with pretty little applications that has screen savers, or, my favorite, a weather bug, and then they would monitor your online activity and send you targeted ads. Adware came over scrutiny though, and slowly disappeared in to non-existence, only to make a comeback not as downloadable software, but in partnership with IP providers.
If you hadn’t heard, yesterday the Senate talked to a bunch of major internet players: Google…Facebook…Microsoft, there was also a little start up there called NebuAd.
From the NebuAd Website: (more…)
