How Bands Are Working with the Music Industry in the Digital Age [video]
by Sherri L. SmithThere has long been a close relationship between Madison Avenue and the music industry with music at the core of some of the most engaging brand marketing campaigns. Given the proliferation of new technologies, how are brand marketers and their agencies navigating the digital space?
Read MoreDigital Music Forum East Keynote Interview with Sony Exec Thomas Hesse [video]
by Sherri L. SmithDigital Music Forum East is underway. The first day of festivities started yesterday and the conference lasts through today. The Keynote Interview Series started with a conversation with Thomas Hesse, President, Global Digital Business, US Sales & Corp. Strategy at Sony Music Entertainment. Hesse was interviewed by Larry Kenswil, Of Counsel, Loeb & Loeb LLP. They discussed were Niche Markets, Digital Personalization, and Music in the Cloud. Check it out:
Read MoreGRAMMYS Show ‘We’re All Fans’ With Community Bloggers Outreach
by Maurice CherryLast month, Black Web 2.0 touched on GRAMMY nominee efforts to reach out to their audiences, which has paid off immensely. Now, the GRAMMYs are doing their own form of outreach with their Community Bloggers.
While the GRAMMYs are often criticized by artists and music lovers for not representing public sentiment, this year’s Community Blogger program [...]
I Am Empowered
Error: Feed has a error or is not valid
Visiting Y Combinator’s Startup School with Ev, Zuckerberg, and Hsieh
by Tiffani BellI decided to make the trek out to Berkeley to check out this year’s Startup School (and to let it serve as a serious peptalk–it’s working). Startup School has been held since 2006 by the folks behind Y Combinator, a venture capital firm that specializes in funding early stage startups. Teams can raise up to [...]
Read MoreWhat I Learned about Raising Capital from Ron Conway
by AngelaNot long ago we posted about a private event in the Valley that we were able to giveaway spaces to a few of you about raising capital. The panel was moderated by Jay Ward and featured Ron Conway, MC Hammer and Brian Patterson. Five slots were held for Black Web 2.0 readers and we gave four away. Wesley Michel was one of the four. He is working on launching a real-time app for local markets. Here is his first person account of the event:
Read More

