The Economist: Media Convergence Forum Promo
by Robin Caldwell
BlackWeb20.com isn’t sponsoring a “bring a buddy” bus trip to this conference and we’re not endorsing it, but have to admit that it is awfully smart. Huh? Watch the promo and take notes. This is our present and in the information passed in this video is our future.
Read MorePepsi We Inspire Digital Campaign Targets Black Women
by Robin Caldwell
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MoreBehind the Scenes at NERJYZED Game Studios
by Black Digerati
Recently we posted an article dispelling the myths the blacks aren’t represented in the gaming industry. At the end of the article we listed notable blacks such as Brian Jackson of Nerjyzed Game Studios that make up some of the 3% of blacks in the gaming industry. Now, for those of you who don’t know, Nerjyzed Game Studios is an African-American owned video game development company most known for developing the Black College Football (BCF) video game that hits stores September 29, 2009. Think of BCF as the black version of EASPORTS NCAA Football 10! This video goes behind the scenes at Nerjyzed Game Studios as they develop BCF. Check out the video below:
Read MoreI Am Empowered
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Pepsi Taps will.i.am, LMFAO, and Fans for Digital Remix Project
by Jabari Johnson
Super producer Will.i.am has teamed up with Pepsi and electro hip-hop group, LMFAO to create the ultimate user generated remix of LMFAO’s “La La La.”
Read MoreSpriteStepOff.com is a Digital Celebration of Black Greek-Letter Groups
by Robin Caldwell
On September 12, Coca-Cola Company launched one of their most dynamic marketing campaigns to reach an African American youth market, the Sprite Step Off. The Sprite Step Off is 30 events in 25 cities beginning September 12 – October 17, 2009, and culminating in a nationally-televised event on January 19 in Atlanta.
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