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Archive for the ‘Redesigns’ Category

BlackEnterprise.com Redesign

Thursday, August 16th, 2007

This is kind of late but you will have to excuse me, I have a lot of catching up to do. By now many of you have already seen the new BlackEnterprise.com and formed your impressions of it. I decided to make this my first post because I keep getting emails for them about their redesign (probably apart of an ongoing campaign). My first impression…I like it. It is completely different from their previous site and there is less of a disconnect between their printed publication and their web publication. Although it is about 100% better then their previous site visually there is still so much clutter on the page. The use of 4 columns is…well…distracting, I am not sure where to look, the content that is there feels overwhelming and now I want to leave for fear I won’t be able to find what I need. Overall, I think the design is good, it could be cleaner but I think that it is a huge improvement. My only gripe is the layout and the presentation of content, presenting their internal promotions (right) embedded in the content to free up more space and decreasing the number of columns. What do you think is this Black Web 2.0?