Customer Loyalty in the 21st Century
With right-to-work laws at the forefront of local commerce conversations, it opens another discussion completely: what does customer loyalty look like in the 21st century? And how much do economic values play into purchasing decisions? Will customers who disagree with the legislation refuse to patronize participating businesses? Or is brand popularity and stability a better gauge [...]
Read MoreIs Your Leadership Showing In Your Startup?
We talk so much about the building, networking and hard work in general that goes into a successful startup. But what about you? Yes you! The leader of the pack, the CEO. How do you know you are doing your job right as the boss? No matter if you have 4 employees or 4,000; leadership [...]
Read MoreVC Funding Fell 22% in Q1, Upswing Could Be On the Way
Venture capitalists plowed $5.9 billion into startups in the first quarter of 2012, a 22% drop from the previous quarter and the lowest level of VC funding since Q2 2010, according to a researcher tracking the market. However, that shortfall is not necessarily a worrying sign since Facebook’s recent $1 billion acquisition of Instagram may fuel a [...]
Read MoreJay-Z Promotes Wireless Mobile Charging With New Duracell Powermat Partnership
The joint venture by Procter & Gamble’s Duracell brand and Powermat Technologies, Duracell Powermat has gained a new investment partner, face, and voice that is no other than hip-hop legend , entrepreneur, and new father Shawn “Jay-Z” Carter. The announcement came today that Mr. Carter himself has signed a multi-year global agreement with the company [...]
Read MoreIs Innovation Leading to Higher Unemployment?
Technology entrepreneurs love to talk about disruption while simultaneously touting themselves as job creators, but the two roles are often contradictory. By definition, disruptive innovations are characterized by a streamlining of process or product that is more efficient. Typically, the inefficiencies removed from the incumbent system result in less required labor. Less labor means fewer [...]
Read MoreLeBronJames.com Becomes New Digital Marketing Platform for Small Companies
The lockout is over, but Miami Heat star LeBron James still has his personal side ventures, one that now includes digital marketing. LRMR Marketing currently has a promotional deal with lip balm brand, Carmex to run a fan contest on LeBronJames.com. LeBronJames.com is now a template for future digital-only marketing deals between James and small [...]
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