Radio One Announces Exclusive Ad Sales Deal With AllHipHop.com
Interactive One, the digital division of Radio One, has announced a 5 year multi-million dollar advertising deal with AllHipHop.com, the top online destination for Hip-Hop news. AllHipHop now joins the recently acquired Blackplanet.com, and Interactive One’s collection of web properties, including Newsone.com, Tvone, Giantmag.com, and 50+ urban radio station websites across the country, creating one [...]
Read MoreFeedburner makes room for Google Adsense
It was going to happen sooner or later. Google took a step forward in intertwining the almighty “G” into one of its acquisitions today. Google will integrate its Adsense product into Feedburner RSS feeds. Mashable first reported this development from a coy hint from Allen Stern via Feedburner’s blog: FeedBurner will start to look and [...]
Read More3.28.08 webNews Wrap-up
CNET and DoubleClick layoff. 10 Millionth Article Written on Wikipedia. Google and Yahoo release video ads in search results. Judge rules in favor of Diller.
Read MoreVertical Ad Networks Work! Or do they?
I read a very interesting post from Jason Calacanis (CEO of Mahalo) titled, “Are ad networks for loser/weak publishers?” Go ahead and read the full post, it is well worth the time. Here it is in a nutshell: Giving away your inventory gives it the appearance of being cheap thus becoming less desirable to marketers. [...]
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