Be Prepared: Vaseline Launching Skin Lightening App
There are just some things that there should never be an app for. Skin lightening is one of them, but apparently the folks over at Vaseline disagree. Much to the chagrin of people of color worldwide, Vaseline has launched a skin whitening app exclusively for Facebook users in India. Titled “Transform Your Face On Facebook,” [...]
Read MoreAdvertising Done Right: Old Spice Takes the Web By Storm
He stole the show during the Superbowl. He’s loved by women and respected by men. Heck, he’s even been on Oprah! So who is this mystery man that’s been taking the airwaves by storm? Why, it’s no other than Isaiah Mustafa. You might not know know the name, but you definitely know his work. Since [...]
Read MoreFalse Alarm: Twitter TOS Gives Ad Networks a Pass
Last week, we covered Twitter’s big announcement that they were putting the kibosh on paid tweet services like Magpie and Ad.ly. The move was in response to the upcoming launch of the social networking site’s Promoted Tweets service. The feature is Twitter’s answer to the $100,000 question, “How and when are you going to monetize?” [...]
Read MoreSocial Media Police: Anatomy of a Targeted Ad
A funny thing happened while I was perusing my Facebook page. Well, it wasn’t actually funny, I just always wanted to use that line. But seriously folks, I was engaging in my favorite digital ego stroke when my eyes wandered over to the ad section of the page. Usually my eyes just glaze over at [...]
Read MoreGlobal Hue: Change We Can Believe In?
Change has been a consistent theme for the past few years, and this theme has held true across the content and advertising industries. As African-American buying power continues to increase, so has the economic will of companies trying to attract these consumers. This shift has left the handful of multicultural ad agencies in a potential [...]
Read MoreMcDonald’s and Facebook Partner for Location Based Ads
Facebook continues to spread it’s wing and take on all competitors. This time Facebook has all of the location based check-in services in their sights. Within the next few weeks, Facebook will allow users to check in via their mobile devices and share their location right on their home page on Facebook within a status update. McDonald’s, through digital agency Tribal DDB, is building an app with Facebook would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Big Mac. Find out more details and what other brands should be next inside.
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