Irish Researchers Note Decline of ‘Digital Divide’ While Ad Dollars go to Hispanic Budgets
by Barry Cooper
It has taken an Ireland-based research firm to draw attention to something that multicultural advertising executives have known for some time: advertisers are pulling money out of traditional black media and plowing it into Hispanic ad budgets.
Read MoreRadio One Looks To The Internet To Boost Revenues
by Barry Cooper
Radio One Inc., the largest radio broadcasting company targeting African-American and urban listeners, is busy building audience through another platform — the Internet.
Read MoreMediatakeout.com Blocked by Firefox for Installing Malicious Software
by Markus Robinson
If you’ve installed the latest version of the Firefox (3.0.12), you may have trouble browsing MediaTakeOut.com. Internal pages at MTO, one of the most visited African-American websites online, were blocked by Firefox because malicious software found on some of the sites pages. According to the Google Safe Browsing Report generated by Firefox:
Of the 956 pages [...]
Good Time To Start Your Own Internet Company? Maybe
by Angela
You have been laid off from your job. You have had it with corporate America. Now is the perfect time to start your own Internet company, right?
The answer is yes.
And no.
Read MoreReal Black may Own ALL your Ad Inventory
by Markus Robinson
This edition of how not to run an ad network stars Real Black; Essence’s Glam-like blog aggregator and ad network. Real Black announced the launch of their redesigned website (you can see a sneak peak on their twitter page) as well as new ad tags and literature for publishers. It seems as if Real Black’s [...]
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