7 Recent QR Code Marketing Examples by Major Brands, Music Artists and Publications
Sometimes I just chuckle and just shake my head when I see tweets or hear complaints and rants about how QR Codes suck, or don’t use QR Codes for this or that and my personal favorite, NFC is better than QR Codes, especially when it comes from “thought leaders” or a super savvy “social media [...]
Read MoreBuick Takes Lead in Social Media
Buick has taken the forefront with social media in the automotive industry, being one of the first to effectively reach consumers using several new media tools that are popular today. Buick’s social media manager, George Jones talks with Black Web 2.0 about some of the social media tools the company uses, interactive advertising, and what [...]
Read MoreOld Spice Man Returns With One Ad for One Fan
Not to sound too cliche, but HE’S BAAAACK! Isiah Mustafa, star of the Old Spice “Smell Like A Man, Man” Campaign is back hawking the body wash that catapulted him to branding stardom. If you recall, last year, Mustafa and Old Spice took the Super Bowl by storm using his trademark baritone, and some clever [...]
Read MoreSocial Media Advertising: Twitter vs. Facebook
For a long time, Facebook was one of the only effective ways to promote a brand through social media. But for the past eight months, Twitter has made a splash with their promoted accounts and tweets. Twitter has also announced that they will soon be opening their advertising options up to smaller business, which is [...]
Read MoreUniWorld Group Gets the “Inside” Scoop on Interactive Marketing
Next week signals the start of Advertising Week in New York, one of the biggest events in the advertising industry. The week is dedicated to “galvaniz[ing] the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the business.” Another Ad Week goal is to encourage diversity, to that end there will [...]
Read MoreMarketing Gone Wrong: Ad Agency Loses 2 Coca-Cola Accounts with 1 Porn Reference
The UK Ad Agency Lean Mean Fighting Machine will have some serious work cut out for them if Coca-Cola decides to sever its relationship with them over a hardcore porn movie reference posted in the Facebook status of a teenager Details inside…
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