African American Magazines Need to Look Online for Advertising Future
by Amani
As 2010 begins, many companies are putting the final touches on where they will allocate their marketing spend for the entire. Specifically which magazines they will choose to advertise in to grow their 2009 revenue levels to a higher level. Many Fortune 500 companies have chosen to decrease advertising within the African American demographic as they choose to focus more on their “core” market. This would be a crucial mistake. With President Obama entering his second year in office, the marketability of African Americans in mainstream media is considerably more permissible within the media world.
Read MoreAmerican Airlines and Burrell Launch BlackAtlas.com
by Angela
American Airlines developed BlackAtlas.com in partnership with Burrell Communications and Juxt Interactive and is a “social networking” site that will allow travelers to share travel experiences that may be unique to African-Americans with each other and the community there. The site’s content will be user generated for the most part however Nelson George will serve [...]
Read MoreThe Economist: Media Convergence Forum Promo
by Robin Caldwell
BlackWeb20.com isn’t sponsoring a “bring a buddy” bus trip to this conference and we’re not endorsing it, but have to admit that it is awfully smart. Huh? Watch the promo and take notes. This is our present and in the information passed in this video is our future.
Read MoreI Am Empowered
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Pepsi We Inspire Digital Campaign Targets Black Women
by Robin Caldwell
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MoreThe Way to a Gamer’s Heart is Through the Stomach
by Sherri L. Smith
Sony wants you nice and fat. That way you won’t have the strength to get off the couch and do something besides playing video games. No, I’m not a conspiracy theorist (well, maybe a little). Sony just made the announcement that a genius, yet diabolical partnership with popular pizza franchise Papa John’s has been forged. Instead of pausing the game and have pesky verbal contact with another person, gamers can simply, order the itis-inducing food staple via their PlayStation 3. There’s even a special button that takes you to special pizza website on the PS3’s web browser.
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