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Archive for the ‘Advertising’ Category

Feedburner makes room for Google Adsense

Tuesday, April 29th, 2008

It was going to happen sooner or later. Google took a step forward in intertwining the almighty “G” into one of its acquisitions today. Google will integrate its Adsense product into Feedburner RSS feeds. Mashable first reported this development from a coy hint from Allen Stern via Feedburner’s blog:

FeedBurner will start to look and feel more like a set of Google services, and we will be completing much tighter integration into other Google services such as Google AdSense. (If you are a feed advertiser, don’t worry: we have some happy surprises coming for you as well, and if you are an advertiser who is not yet a feed advertiser, you too shall be blessed with good fortune.

Hmmmm…Hopefully this will be opt in for publishers. Google contextual ads for Black content is not a good look.

Source:

via Mashable

Posted in Advertising, Web 2.0, feedburner, google | No Comments »

3.28.08 webNews Wrap-up

Friday, March 28th, 2008

CNET and DoubleClick layoff.

10 Millionth Article Written on Wikipedia.

Google and Yahoo release video ads in search results.

Judge rules in favor of Diller.

(more…)

Posted in Advertising, News, Search, Social Networking, Web 2.0, Web Trends, Week In Links | 1 Comment »

Vertical Ad Networks Work! Or do they?

Tuesday, March 25th, 2008

I read a very interesting post from Jason Calacanis (CEO of Mahalo) titled, “Are ad networks for loser/weak publishers?” Go ahead and read the full post, it is well worth the time. Here it is in a nutshell:

Giving away your inventory gives it the appearance of being cheap thus becoming less desirable to marketers.

Ad Networks take too much money.

You CAN sell your own inventory.

(more…)

Posted in Advertising, News, Strategy, Web 2.0, Web Trends | 5 Comments »