American Airlines and Burrell Launch BlackAtlas.com
by Angela
American Airlines developed BlackAtlas.com in partnership with Burrell Communications and Juxt Interactive and is a “social networking” site that will allow travelers to share travel experiences that may be unique to African-Americans with each other and the community there. The site’s content will be user generated for the most part however Nelson George will serve [...]
Read MoreThe Economist: Media Convergence Forum Promo
by Robin Caldwell
BlackWeb20.com isn’t sponsoring a “bring a buddy” bus trip to this conference and we’re not endorsing it, but have to admit that it is awfully smart. Huh? Watch the promo and take notes. This is our present and in the information passed in this video is our future.
Read MorePepsi We Inspire Digital Campaign Targets Black Women
by Robin Caldwell
Pepsi has been aggressive lately in creating interesting and engaging digital content. The Will.i.am and L.M.F.A.O. collaboration (Pepsi Taps…Digital Remix Project) is one such effort. However, the brand’s latest project gives a major nod to African American mommies.
Read MoreThe Way to a Gamer’s Heart is Through the Stomach
by Sherri L. Smith
Sony wants you nice and fat. That way you won’t have the strength to get off the couch and do something besides playing video games. No, I’m not a conspiracy theorist (well, maybe a little). Sony just made the announcement that a genius, yet diabolical partnership with popular pizza franchise Papa John’s has been forged. Instead of pausing the game and have pesky verbal contact with another person, gamers can simply, order the itis-inducing food staple via their PlayStation 3. There’s even a special button that takes you to special pizza website on the PS3’s web browser.
Read MoreLynne d Johnson Appointed to Sr. VP at The Advertising Research Foundation
by BW 2.0 Staff
Robert Barocci, president and CEO of The Advertising Research Foundation (ARF) has announced the appointment of social media trailblazer Lynne d Johnson as senior vice president, social media.
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