Conserving Jet and Ebony in The Digital Era
Posted by Nokware Knight
Like many media companies, Johnson Publishing Company, the publisher of Ebony and Jet magazines, is rumored to be dangerously close to wiping out under the waves of the crashing economy. And everybody seems to have an opinion as to why Johnson Publishing and the readers of both marquee brands should do whatever it takes to [...]
Read MoreHarlem Heights Adds Depth Online
Posted by Nokware Knight
Harlem Heights, a reality show about a group of Harlem professionals in their late 20’s, debuted on BET last night. BET did a great deal of marketing the show off and online. To extend the shows brand online BET also put in work on their own website, including video clip extras and a blog covering [...]
Read MoreSmooth Mag Blog Struggles
Posted by Nokware Knight
The most popular Black men’s magazines have been having a comparatively hard time adjusting online. King-mag.com and smoothmag.com have both seen their total traffic in terms of unique visitors per month drop to about half of what it was a year ago. Much like in the print world, that has left Smooth as an also-ran [...]
Read MoreVibe’s Retrenchment Opportunity To Pull In Readers Online
Posted by Nokware Knight
Vibe magazine recently announced a restructuring in response to two years straight of nearly 20% drop in ad pages. Vibe’s senior management took more creative measures than cutting staff and reducing editorial, the two most common knee-jerk reactions taken by its peers. Whether intentional or not, the restructuring puts Vibe in the position to use [...]
Read MoreCode Black Ads Secondary To Audience and Partnerships
Posted by Nokware Knight
There are a number of video-based content sites on the web, but none are quite like Code Black Interactive, according to Quincy C. Newell, president of the Code Black Enterprises LLC subsidiary. Newell believes that Code Black Interactive operations differ from the majority of online competitors in structure and content.
While sites like World Star Hip [...]
