GRAMMY Nominees Use Social Web to Increase Audience
Posted by Maurice Cherry
Last night, the 52nd Annual GRAMMY Awards’ nominees were announced in 20 different fields. Among some of them were urban music powerhouses Lalah Hathaway, Ledisi, Maxwell, Eric Roberson, and Foreign Exchange. What’s special about these nominees though is how each has used the popular social networking sites, online video, blogging, and podcasting to both increase and interact with their respective fan bases.
Read MoreVIBE Magazine Gets Revived, Heavy Digital Tie-in
Posted by Maurice Cherry
VIBE’s new December issue has two covers featuring Drake and Chris Brown. VIBE is definitely trying to stand out this holiday season with these covers in black and gold. With promised tie-in to, we can hope to see some tight integration between the print mag and their website. The cover boasts some free iTunes downloads available at vibe.com, as well as an interesting piece on Twitter that’s sure to be a good read.
Read MoreThe Web Turns Red for World AIDS Day
Posted by Maurice Cherry
Today is World AIDS Day — an international campaign to increase awareness about AIDS and celebrate the lives of those past and present. The social web is showing its support by turning red. Both Twitter and Facebook are joining forces with the (RED) campaign in some unique ways to help raise money for research.
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