Ebony’s Website Re-Launch puts Magazine over Digital
Posted by Markus Robinson
It seemed like only yesterday when we talked digital strategy with Ebony/Jet’s new CEO Desiree Rogers. In that interview we discussed what roles their website properties, and the iPad would play in Ebony’s future. Now, just a few month’s later, we’re starting to see some of the things we discussed come into fruition. Yesterday, Angela [...]
Read MoreBlack Enterprise iPad Review (Video)
Posted by Markus Robinson
As the popularity of the iPad continues to grow (over 3 million sold in less than three months), an increasing number of publishers are looking for ways to help the fluttering print magazine market, finding their way into the interactive space. A few months ago we asked black media to consider doing the same by [...]
Read MoreGlobal Hue: Change We Can Believe In?
Posted by Markus Robinson
Change has been a consistent theme for the past few years, and this theme has held true across the content and advertising industries. As African-American buying power continues to increase, so has the economic will of companies trying to attract these consumers. This shift has left the handful of multicultural ad agencies in a potential [...]
Read More