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What if Digg and Twitter had a love child?

Posted by Kristasphere

With the launch of the new micro-blogging and voting tool called “Dwigger” over the weekend, it looks like we will get to find out exactly what it is. Dwigger is “voting and threaded conversations for Twitter.” It is a product of Sift Partners, created by IT Director Rommel Santor. So why did they come [...]

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New Media Has Made Product Marketing Lazy

Posted by Kristasphere

“If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising.
If you put the sign on the back of an elephant and walk him into town, that’s promotion.
If the elephant walks through the mayor’s flowerbed, that’s publicity.
If you can get the mayor to laugh [...]

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“Radio 2.0″: NPR’s Bryant Park Project

Posted by Kristasphere

“NPR” and “hip” are not terms you think about seeing in the same sentence. NPR’s news program , The Bryant Park Project, will change your mind. It has all the requisite elements of hipness: underground following, irreverence, Web 2.0. Web 2.0? On a radio show? On NPR? That’s right.
Taking it’s name from [...]

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