Q+A: Don Charlton of The Resumator Makes Hiring Simple
Posted by Angela
The Resumator helps you save time and money on hiring by instantly replacing the inefficiency of your HR inbox with an online recruiting platform for promoting jobs and reviewing resumes. It returns the time you waste managing a cluttered inbox full of resumes by providing Web-based tools that make hiring paper-free and collaborative. And by driving free traffic to your jobs, The Resumator virtually eliminates the need to purchase expensive listings on job sites. Don Charlton, CEO of The Resumator, founded the Pittsburgh based site just this year (2009). He took some time out of his schedule to tell us more about his background, how he started The Resumator, and how he attracted an impressive client list of some of the hottest startups out.
Read MoreTarget Market News to host 2009 African American Internet Marketing Summit
Posted by Angela
The African-American Internet Summit is upon us again and last year proved to be lively from what I hear. The one day summit will be held this Thursday November 19th in Chicago at the Wyndham Hotel and has plans to have a heavy focus on internet marketing. The Summit will examine how numerous Fortune 500 companies have effectively used digital platforms to reach African Americans including State Farm, AT&T, McDonalds, Toyota, American Airlines, Ford, Walmart and the U.S. Navy.
Read MoreHoneyMag Gets a Clear Focus in it’s Latest Redesign
Posted by Angela
Just about all the leading websites for African-American women have redesigned lately. Surely you remember the hoopla that surrounded Essence magazine’s redesign and the layoff of a large portion of their digital staff nearly a week later. Clutch Magazine also redesigned about a week after Essence improving several content items and adding a new twist to it’s signature clean design direction. Not to be out done Honey launched this morning with a new look and a much better understanding of not only their audience (sweet spot of multi-cultural 22 year old’s) but also a better understanding of what it takes to be a contender online.
Read MoreBlackVoices Diversifies with Domains
Posted by Angela
Like most of you I primarily use Quantcast and compete to measure the traffic of other websites. When someone happens to hook me up I use Comscore as well. BlackVoices.com looks to have had a huge dip in traffic on sites like Quantcast and compete. this is largely because they are not classified into a network, Comscore’s equivalent to a media type (M). being classified this way has it’s benefits especially if you are hard at work serving niches as part of your strategy. September Comscore numbers show that Black Voices is actually at about 4.9M unique visitors (October numbers aren’t out yet) classified as a media type. I chatted briefly with Tariq Muhammad today about Black Voices’ new strategy.
Read More5 Easy Ways to Test Your Website’s Usability
Posted by Angela
Ever wonder you could be a fly on the wall and see just how your website’s visitors are interacting with your application or content? Join the club! Many of us do but don’t have big budgets for lengthy usability testing. Here are five ways to test your site’s usability easily, affordably and conveniently:
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