During TechCrunch Disrupt in San Francisco this past week, Ford offered the developer community an opportunity to create new mobile apps that will be compatible with the voice-activated Ford SYNC system in what was called SYNC AppLink Developer Challenge. Becky Cruze and Pius Uzamere, NewME Accelerator alums and founder of the dating start-up BeCouply, won the challenge for creating app Dates.fm, a location-based date suggestion service.
Already having BeCouply mobile app that helps couples find dates in the nearby area, the idea for Dates.fm came naturally.
“One of the things our BeCouply mobile app allows couples to do is find fun date ideas nearby and ‘heart’ ones they want to return to later,” Cruz says. “What if they could tune in to a service that would push great, relevant date options to them as they drive and let them make plans on the go? That didn’t exist, so we decided to build it.”
The product makes senese. Most dates do in fact start out in the car where the couple then tries to figure out a place to actually go. Dates.fm is the answer to that and is what stood out from the rest to Ford executives.