Amazon Blows Up the Tablet Market

This is war. Amazon’s jaw-dropping new collection of Kindle Fire HD tablets recalibrates almost everything we thought we knew about the tablet market.

It lowered prices while offering enhancements and fresh technology in almost every area imaginable. It took the warning shot of the successful Kindle Fire tablet, based on Android 2.3 “Gingerbread,” and turned it into a fusillade of tablet options.

As Amazon CEO Jeff Bezos unveiled one Kindle Fire after another — there were actually so many I got confused — it became clear that there were no rules about prices, screen sizes, and component technologies.

Amazon eased into what would become landmark event with the new Kindle Paperwhite ereader. The company that essentially launched the e-reading generation is not done with reflective image technology. Bezos said Amazon actually invented new screen technology for the super-white, ultra-clear and now self-lit ereader. However, it’s unclear if they worked with E-Ink to develop it or really did build it on their own.

Read the rest of this article at Mashable 

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