Aiming to Grow Its Business User Base, HootSuite Acquires Seesmic

HootSuite, the company behind the business-oriented social media management service, just announced that it has acquired Seesmic, the company perhaps better known for its colorful French founder, Loïc Le Meur, than for its often-changing stable of social media tools.

Financial terms aren’t being disclosed, but the deal appears to be more about Seesmic’s user base than its products. In a blog post HootSuite says it will continue to support Seesmic, while transitioning its business users to HootSuite’s services. HootSuite has three tiers of service, including an industrial-strength enterprise tier. It has about five million users around the world, who send about 1.5 million messages a day to Twitter, Facebook, LinkedIn and Google+, among others. Its customers include McDonald’s, PepsiCo and Sony Music.

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