As it gets closer to Nov. 6, President Obama’s campaign gets even more innovative. Today the campaign announced it would start taking donations via text messaging making it the first time in history.
According to Reuters the Obama campaign is in agreements with cellphone carriers like Verizon Wireless, Sprint Nextel, U.S. Cellular and T-Mobile to seek donations by text. Agreements with AT&T, the second-largest after Verizon are anticipated in the near future.
With text donation capabilities, voters will see a message on video screens at President Obama rallies and promotional materials that read “text GIVE to 62262,” which spells out “OBAMA” of course.
Donations can be made anonymously but have to be capped at $10 per text, $50 per month and $200 in total for one candidate or campaign.
As reported by Pew Research and other studies, African-Americans use their mobile devices for texting more than their counterparts. This initiative could be another way to get African-Americans involved this election and support campaign funding.
Overall the Obama campaign has done an excellent job in catering to the digital age as a whole. They have built strong social media strategies, a digital team, apps and now texting donations which is the first of its kind in political campaigning.
Are chances higher for you to donate to a campaign with text messaging options?Category: Featured, Mobile | Tags: 2012 election, campaign donations, Obama Campaign, Obama text donations, President Obama, text donations, text messaging