Robert L. Johnson to Develop Faith-Driven YouTube Channel

Robert L. Johnson, founder and chairman of The RLJ Companies, recently announced an agreement with YouTube to develop a new faith-friendly channel named ALRIGHT TV.

ALRIGHT TV will be a digital YouTube channel designed to appeal to the aspirational and inspirational goals of consumers of all ages with an emphasis on content that informs, entertains and addresses personal and family-related issues in a secular and positive manner.

“I am very excited about the opportunity to be in a business relationship with YouTube,” said Johnson in an official press release. ” YouTube’s commitment to providing a broad array of diversified producer-generated content on YouTube will present an exciting opportunity for consumers and advertiser sponsorship.”

YouTube is looking forward to the deal as well.

“We are excited about developing a faith-friendly content channel with The RLJ Companies,” said Malik Ducard, director of entertainment content partnerships at YouTube. “The RLJ Companies possess a proven track record in creating quality content and we look forward to working with RLJ  in this new venture.”

Johnson announced earlier this year the acquisition of Image Entertainment, Inc. and Acorn Media Group, Inc. to form RLJ Entertainment, Inc., making it one of the largest global independent distributors of digital and video content. RLJ Entertainment will provide content to all media platforms including broadcast and cable, DVD and Blu-Ray, digital downloads, and digital streaming.

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