What do music artist trying to get put on usually do? Well, they used to try and shove a demo tape down DJs and musicians throats. Now they send links and mention them a million times on Twitter.
Entrepreneurs Ron Harrison, Nate Casey, and Corey Stanford noticed this was in an ineffective way to try and reach music professionals so they came up with a better idea: Blazetrak.
Blazetrak is an online platform that provides personal – yes personal video messages from high profile entertainment professionals directly to those looking to establish relationships with the right music execs enabling them to advance their careers.
Starting out as an idea to be featured on another product, Blazetrak on its own seemed to be the best concept in hopes to give people an innovative avenue to get their material in the right hands.
Using Blazetrak to try to connect with people like Big Boi and Bryan-Michael Cox is a lot easier than hoping for a response on Twitter. Users simply purchase credits starting at $15 – depending on how high profile of the executive, submit their video, audio, pictures, etc. to their choice of an index of music professionals from Rodney Jerkins to Matthew Knowles and wait for a response. Yup, it’s as easy as that.
The unique aspect about Blazetrak is that you are guaranteed a response via video. Music executives must respond to the user in 30 days, period. So whether you suck or are the next Kanye West; whomever you selected will tell you either way.
Blazetrak isn’t just offering feedback and advice. It has a number of success stories including writer/performer Kiplin Evans who is now working with Grammy-nominated producer Shawn Campbell, rapper Marty O’ Neil who just signed a licensing agreement with DJ Skee’s company Build Destroy Music, and most recently ARK the God Given MC who has been working with Grammy-award winning producer Symbolyc One. In case you didn’t know, Symbolyc One received his Grammy for co-producing Kanye West’s track ‘Power.’
Launching in Nov. 2009 to date Blazetrak has over 60,000 users and 500 professionals. With the success in connections in the music industry it makes sense to tap into a few others.
“We want to expand into other industries in the future,” Harrison says. “We want to provide the same opportunities and connections for a model trying to get into the fashion industry like we have for music.”
Blazetrak is a smart start-up, not only because of its use of technology but for its purpose: making connections. No matter the industry, making connections is imperative to success and this start-up is making that process a bit easier for everyone.
“I wish there was Blazetrak when we were pitching this idea,” Harrison says.
Category: Featured, Startup | Tags: Blazetrak, Entertainment, music industry, Startup