Cory Booker isn’t just the mayor of Newark, NJ. He is now a start-up founder.
Booker is currently building a news site called #Waywire that features original and syndicated video content that lets viewers record and share their responses. The site intends to give millennials news from their own perspective.
Booker is trying to create a platform that enables today’s youth to stay up to date with current events in a way that is more understandable and relateable.
From the description, #Waywire will not only be a place to consume news, but to deliver and actively be part of an engaging conversation via the Web.
While there are social media giants like Facebook and Twitter that have tapped into the media in a major way , #Waywire could be the alternative place strictly for delivering and sharing quality news – opposed to the other randomness that may come through other social sites’ feed.
If executed correctly, #Waywire could be a game changer for social content, but Booker isn’t doing it alone. He has recruited co-founders with digital experience that include TechCrunch CMO Sarah Ross and Nathan Richardson, former president of Gilt City, CEO of ContextNext Media, and head of Dow Jones Online who will serve as #Waywire’s CEO.
A launch date hasn’t been set, but you can sign up for a beta invite to be notified.
Find out more about #Waywire:Category: Featured, Startup | Tags: Corey Booker, media, millennials, News, Startup, video, Waywire, youth