Tech startups need more than a great idea and breakthrough technology – they need a team of committed developers who will stick with them through iteration after iteration. But recruiting dream talent that’s both ready for the long haul and willing to pivot when necessary isn’t as simple as putting an ad in the classifieds, especially when the company can’t pay what these job candidates are really worth… yet.

For help, we asked seven successful young entrepreneurs from the Young Entrepreneur Council(YEC) about what really attracts rock-star talent.

While our startup founders disagreed on many details – particularly the proper role of equity – a common theme did emerge: Developer rock stars know what they’re looking for and what they want – so the onus is on the founder to communicate why his or her tech startup is special

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