LinkedIn employees get a 24-hour gym. Twitter workers get free laundry service. Googlers get Japanese toilets with a cool “rear-cleansing” function. How can your startup compete with that? It’s not easy.

When tech giants such as Facebook give their workers six-figure packages and everything up to and including free leather repair (leather repair?), a salary in the low 80s isn’t going to land you any elite tech talent. But you can still reel in good people – if you’re generous with your equity.

“Pinterest can hire, Square can hire, Dropbox can hire – these companies have a clear demand for their products and are becoming market leaders,” explains Naval Ravikant, founder of startup advice site Venture Hacks. “Every other company must now give up 10% to their first key employees.”

Ouch.

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