Iron Mike. Kid Dynamite. The Baddest Man on the Planet.
Whatever nickname you know him by, you’re probably familiar with the ex-heavyweight champion boxer and current celebrity entertainer Mike Tyson. But did you know he’s also made himself into a hit on social media?
Tyson has gathered some 4 million combined followers onTwitter and Facebook, and his YouTube channel has amassed nearly 23 million views. He posts photos toInstagram, too, and is one of a growing number of athletes to embrace social games as the next frontier in personal brand-building and marketing.
Recently, the 45-year-old Tyson functioned as WWE WrestleMania‘s “social media ambassador,” helping make the event a massive success that generated more than 100 worldwide trending topics on Twitter over a five-hour period. He’s also using social media to promote his one-man retrospective show, Mike Tyson: Undisputed Truth—Live on Stage, which begins this weekend at the MGM Grand Casino & Hotel in Las Vegas.
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