President Obama’s online efforts during his 2008 bid for the White House revolutionized digital campaigns — and if Nielsen’s latest numbers are any indication, his team is working hard for a repeat in 2012.
According to a recent Nielsen analysis, President Obama’s campaign pulled in more unique voting-age visitors than the four remaining Republican candidates’ sites combined throughout January. In total, Obama’s site received 4.2 million unique visitors over the age of 18 during the month.
A deeper dive into Nielsen’s data offers revealing demographic data for Obama’s and the Republican candidates’ sites in January:
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