Rapper Releases Only One Digital Copy of His Single, Urges Listeners to “Pass it On”
When a musician releases a new single on Spotify or iTunes, they’re hoping that they can market the heck out of it to sell as many copies as possible and make a name for themselves.
One Swedish rapper named Adam Tensta has decided to wrap up his new single’s release with a marketing campaign which only lets one person listen to his track at a time. That’s right, there’s only one “copy” in existence of his new single “Pass It On”.
The release of this single is powered by a Facebook app that requires you to install it.
Once you’ve installed the Facebook app, which only asks for permission to send you emails, you can listen to the song if it’s “available”, meaning nobody else is listening to it at that time. If someone else is listening, you can sign up to wait in line and will get a message when it’s your turn.
Read the rest of this article at The Next Web
Category: Digital Music | Tags: Adam Tensta, Digital Music, Facebook app, itunes, social media, spotify
About the Author Kiera is the Editor at Black Web 2.0. Connect with her on Twitter, Google+, and LinkedIn.
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