Are you a rapper or singer? If not, you probably know someone who is. The internet has so many online resources to get yourself out there, but what I’ve noticed is that people are using the same ones and not using what they do have to its full potential.
Here are some things artists should consider in the online space:
Don’t Just Create a Blog, Use It
Every artist should have some sort of website or blog, but the important thing is to actually use it. It is extremely hard to post something everyday, but you should be striving to post a least 2- 3 times a week. Update your blog with new music, updates, etc. But also just personal entries about your experience in the studio or a show, upload pictures to create a more engaging interactive space.
Connect With People on LinkedIn
Twitter and Facebook are great, but LinkedIn is the best place to network with people who may be in a position to get you signed or take your career to the next level. There are music executives that use LinkedIn just as often as they tweet, so utilize business social networks too.
Create a Social Media Campaign
If you have new projects coming out, instead of just tweeting: “Download my new mixtape [insert link here]” the day it drops; create a social media campaign leading up to it. Come up with a unique way to get people excited about what you are doing and get them talking through social mediums before and after the release without saying the same thing over and over again.
If you are an independent artist you might not have the money to do projects to its full potential. The answer to that problem might be crowdfunding. Use sites like IndieGoGo and Kickstarter to try and raise money for music projects, traveling for shows, and other things that may cost more than you can afford. Treat your music career as though you are funding a business.
Do you have any online tips for independent artists? Share them in the comments.Category: Featured, Online Marketing | Tags: Blogging, Crowdfunding, independent artists, music, online, online marketing, social media