Are African-Americans Taking More of an Interest in News Web Sites Than Gossip Sites?

At some point or another, someone has probably asked you “Did you see… On Media Take Out today?” If not, you can replace it with any other black gossip news site. Numbers have shown that black people love their gossip news, but they are just as interested in hard news as they are gossip.

Journal-isms reported according to comScore, numbers in gossip sites are declining while news sites are on the rise.

One site in particular that is growing in numbers is BET.com. Their unique visitors rose from 2,531,000 in October to 3,649,000 in December.

Spokesman for BET, Luis Defrank tells Journal-isms the rise in numbers has part to do with its social media engagement.

“On the social media front we received a lot of transaction with our tent-pole events such as the ‘Hip Hop Awards,” said Defrank. “These shows offer original content and celebrity-filled moments that engage our audience on our various digital platforms which helps increase traffic to the website.”

A digital presence may be the reason why African-Americans are now spending more time on news sites. Many sites in the past year have taken their social media engagement to new levels bringing in new audiences and connecting more with readers through Twitter and Facebook pages.

Do you spend more time on news or gossip Web sites?

 

 

 

 

 

Category: black media, Featured | Tags: African Americans, BET.com, gossip sites, Journal-isms, mediatakeout.com, news sites, websites