Jay-Z Promotes Wireless Mobile Charging With New Duracell Powermat Partnership
The joint venture by Procter & Gamble’s Duracell brand and Powermat Technologies, Duracell Powermat has gained a new investment partner, face, and voice that is no other than hip-hop legend , entrepreneur, and new father Shawn “Jay-Z” Carter.
The announcement came today that Mr. Carter himself has signed a multi-year global agreement with the company as an investment partner and will also be the face and voice of the Duracell Powermat JV.
Duracell Powermat wanted someone who is capable of reaching a digital driven generation, so who else better than a man highly respected in business and the music industry that has a very diverse fan-base.
He will help Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of a problem that most mobile consumers have today – insufficient battery power.
“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” said Jay-Z. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”
Duracell Powermat will be exhibiting its new line of wireless charging products and sharing information about how Duracell Powermat will be driving the wireless power revolution for consumers at the Consumer Electronics Show in Las Vegas this week.
(Photo: RocNation)
Category: Business, Featured | Tags: Duracell Powermat, Investment, Jay-Z, Mobile, partnership, wireless charging
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