A few of my colleagues decided to write some thought provoking, "conversation starting", blog post about the Golden Age of Tech Blogging calling it over leading to debate saying it's not over and so on. I guess over is the new dead? Here are a few of the must read material reference blog post.
End of an Era: The Golden Age of Tech Blogging is Over (started the conversation)
Golden Age of Tech Blogging Done? I Couldn't Disagree More ( a good reply from Sarah Lacy who is rumored to be launching a new tech blog, hmmm)
Is the Golden Age of tech blogging over? ( Brian Solis chimes in )
The Next Era of Tech Blogging: 3 Things That Could Make it Better ( respected technology writer Marshall Kirkpatrick drops some knowledge)
Oh No! Blogging is REALLY, REALLY dead this time!!!!!! ( Hugh Macleod has some fun)
You can add this one to the list of the nay sayers. I don't believe the Gold Age of Tech Blogging is over. That's all I'm going to say about that but what I do believe is that for tech bloggers, journalist, hobbits or anyone who wants to join the tech blogging party here's what I believe to be not only the future of technology blogging but blogging in general.
Before I continue on the future of tech blogging here's my tech blogging "street credibility" aka "klout". Note, it still doesn't' mean I'll be 100% accurate but just to let you know, I know a little something about tech blogging. Let's just say I was blogging using b2/cafelog before Matt Mullenweg turned it into WordPress in 2003 and have been blogging about technology and more since 2008 at SocialWayne.com.
The Future of Blogging .. Still about the content
The future of blogging will be more of less the same moving forward in 2012 and beyond but with more content mediums added to gain readership. While video blogging has been around for years along with podcast the future of blogging will continue to merge all contextual formats with blogs having video channels, podcast along with continuing to use photos as an element to get readers attention. (ooh..aww)
But there are at least three new tools/plugs-ins/browser extensions that could put more emphasis on good, valuable content vs link bait, general list and those shiny infographics. Extensions such as Evernote's Clearly and options like Safari's Reader which makes blog posts clean and easy to read by stripping out all of the ads, navigation and just provide readers with just the text. As more blogs become more "noisy" with ads, icons and slow to load, readers will just want to access the content clean and fast. Those tools along with platforms like instapaper will provide such options.
Also keep in mind platforms like Google Currents, Flipboard and pulse where blog readers can access just your content. To sum it up, if you're a blogger, tech journalist or just a writer it's time to step up the content in 2012.
What makes Tech Blogging So Special?
In 2009 or 2010 tech blogging jumped the shark, TechCrunch, Mashable and Read Write Web all became syndicated from national news outlets and million dollar online properties as their readership traffic sky rocketed. Gizmodo and Engadget also took off a few years earlier but why? A few reasons but take a quote from the Social Network Movie "exclusivity". Exclusivity to information, to niche gadgets, reviews, people, startups and more along with the rise of privilege bloggers that led to spin offs such as mommy bloggers, food bloggers and video bloggers.
Tech Blogs are big businesses if done right. Just ask OM of GigOm. Who would have imagine back in 2003 that a blog network could raise more than $8,000,000.