Microsoft is joining the increasingly crowded social media market, recently going public with So.cl. Not to worry — this is not Microsoft’s attempt to take on Facebook, Google+ or Twitter.
So what exactly is So.cl, pronounced social? In short, it’s a social network geared at helping students interested in social media. Microsoft describes it as “a research experiment for students focused on combining web browsing, search, and social networking for the purposes of learning.”
Using search functions powered by Bing’s API, So.cl encourages students to search for topics and then create montages of the visually rich web content. The links are automatically shared as you search, in case there are other students looking for the same thing. You can also have “video parties,” which “let you search, and quickly assemble a list of movies to view together with friends.” (Those friends are other online So.cl users.)
It is currently only available to college students in information and design schools at the University of Washington, Syracuse University, and New York University.
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