MTV is putting the “music” back into “MTV” with its second O Music Awards on Oct. 31. The awards show will pay a musical tribute to Steve Jobs and is partnering with Turntable.FM, a virtual DJ booth and social network, to throw the world’s longest dance party.
The O Music Awards focuses on music achievements in the digital world with categories such as Best Music Hack, Best Music Forum and Best Web-Born Artist.
In that spirit, the award will honor Steve Jobs with a musical performance to pay homage to his contributions to digital music culture. Jobs and Apple have largely defined how an entire generation gets music, using iTunes and the iPod. MTV is mum on who will be performing.
Read the rest of this article at MashableCategory: Featured, Social Web | Tags: apple, awards show, dance party, MTV, O Awards, online, Steve Jobs, turntable.fm