Snoop Dogg to Launch Video Editing App for iPhone

Snoop Dogg announced the launch of his new production tool, Snoop Pack on Viddy today.  Viddy is a mobile social video application  that enables users to shoot, beautify and share 15-second video clips using Adobe and Final Cut style visual effects pre-bundled into one-click production packages, similar to an Instagram filter – for video.

The Snoop Pack was created to provide Viddy users with a one-click effects layer and soundtrack to add to self-created video shot on their iPhone, giving fans an interactive and artistic outlet to create and share their own Snoop-inspired content.

The features include original graphics, created to imitate a smoky haze layer, along with a signature Snoop instrumental track. Viddy users can capture & create 15-second video on their iPhones, apply the Snoop Pack, and instantly share their artistic content with the Viddy community, or with one-click sharing to their Facebook, Twitter, YouTube or Tumblr accounts.

Snoop Dogg has been an early user and trendsetter on networks like Facebook, Twitter and Instagram  and like many celebrities, is getting involved in the tech and digital conversations. He made an appearance earlier this year on ABC’s special, I.am. FIRST: Science is Rock and Roll, a program led by will.i.am to promote technology and science to kids.

The software is set to launch this week on Apple’s iTunes Store via the Viddy app.

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