Ticketmaster Teams With Facebook So You Can Sit Next To Your Friends
When Ticketmaster CEO Nathan Hubbard and his new executive team hit the road earlier this year touting a more innovative and fan-focused company — the Turnaround Tour, we dubbed it in the July/August issue — one stat was a guaranteed show-stopper. Each time a ticket buyer shared with Facebook friends that he was attending an event, Hubbard said, that alert generated $5.30 in additional ticket revenue.
Then he showed clients the next stage of social commerce, a mock-up of an arena seat map indicating where a customer’s Facebook friends were sitting. “Don’t you want to know,” he’d ask the crowd, “if any of your friends are going to the same show? And where their tickets are, so maybe you can sit near them or find them at the event?”
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Category: Featured, social media | Tags: concerts, Events, facebook, friends, seating, sharing, social media, ticket master
