AT&T and One Solution Launch Multimedia Consumer Awareness Campaign to Inspire African Americans

AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T “ Rethink Possible” tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives via an online sweepstakes, “Imagine the Impossible,” at BlackPlanet.com and televised vignettes featuring four interviews of influential African Americans who are changing the world we live in. Iconic Achievers can be seen on TV One with exclusive content available at att.net/iconicachievers, U-verse Free On Demand, or U-verse Mobile App.  

Profiled in the in the Iconic Achievers vignettes are R&B singer Tyrese Gibson, senior vice president of community investment for the United Way of New York City, Jennifer Jones Austin, Mario Armstrong, a lifestyle technology entrepreneur and blogger, and playwright Lynn Nottage.

The Iconic Achievers series will run in 30-second spots on TV One with special excerpts on tvoneonline.com and BlackPlanet.com. The full 15-30 minute interviews of Gibson, Jones Austin, Armstrong, and Nottage will be available exclusively on the AT&T U-verse platforms.  

The “Imagine the Impossible” online sweepstakes, which is presented by AT&T, gives consumers and BlackPlanet.com members the opportunity to enter for a chance to win $500 or a lunch date with one of the four influential African Americans by submitting their personal stories of how they beat adversity through hard work and dedication, or the use of technology.

For more information go to http://groups.blackplanet.com/Imagine_the_impossible and to learn more about AT&T’s  products and services designed with the African American consumer in mind  visit www.att.com/thebridge.

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Kiera is the Editor at Black Web 2.0. Connect with her on Twitter, Google+, and LinkedIn.
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