Radio One, the nation’s largest radio broadcasting company that primarily serves African-American and urban listeners, announced that it has chosen Marketron Mobile, a Mediascape Service, as its primary technology solution to power audience engagement and sales efforts across mobile for its more than 50 stations in 15 major markets. In addition to Radio One’s partnership with Marketron to power its mobile efforts, Radio One also launched the Radio One Mobile Network.
RadioOne will use Marketron Mobile to create programming that encourages audience loyalty and engagement through messaging-based formats such as text-to-win contests, dedications, requests and loyalty programs. They intend to engage more people from the African American community through mobile technology because of the statistics indicating just how many people are using these devices to consume media.
Empowered by Marketron’s mobile technology, Radio One also launched the Radio One Mobile Network. This is the industry’s first urban mobile ad network that provides an effective solution for advertisers seeking to connect with African-American and urban segments of the U.S. population via mobile. The vertical mobile ad network provided by Radio One will enable advertisers to reach this demographic across all of Radio One’s mobile destinations.Category: black media, Featured | Tags: Advertising, African Americans, marketron, media, Mobile, mobile network, partnership, radio one, urban