YouTube Taps Next Generation of Talent
Since its inception, YouTube has been known as the go-to spot for all manner of crazy videos. Some videos make us laugh, some make us say aww, and sometimes they just make you say huh? But in six years, the quality of video uploaded has done little in terms of growth. While there are some YouTube videos that have amazing production or subject matter, but for the most part, it’s been page after page of low-brow hijinx…until now.
YouTube recently announced the first class of YouTube NextUp and YouTube Creator Institute. According to YouTube’s blog, “YouTube NextUp is a development program for up-and-coming YouTube Partners with a growing fan base and great content, who are ready to become the next stars.” While “YouTube Creator Institute is a program for aspiring content creators to hone their digital media skills, while receiving the tools and promotion needed to be the next major players in the industry.”
Over six weeks, YouTube whittled down the applicants until they narrowed it down to 45 talented up-and-coming videographers. The 25 selected applicants for YouTube NextUp will be flown to New York City to attend the inaugural YouTube Creator Camp for mentoring and training on how to develop and promote their brand as well as improving their content. They’ll also receive $35,000 to kickstart their YouTube careers. The 20 chosen for YouTube Creator Institute will attend either the USC School of Cinematic Arts and Columbia College Chicago where they will receive instruction from industry leaders as well as faculty as they navigate the world of new media branding.
Out of the 45 chosen applicants, there are a few that we’ll be keeping an eye on.
Category: Featured, video | Tags: Chengu Kargbo, Chescaleigh, Justin Ryan, Naheem Aido, OnyxBeauty1988, Ricky Anderson II, YouTube, YouTube Creator Institute, YouTube NextUp, Zaina Sesay