There has been yet another addition to the highly successful world of Internet TV. Freshman site MyCulture.tv has launched its beta version and unveiled a new list of partnerships. The site focuses on not only outside content submissions and viral videos, but also on original shows. From their description:
MyCulture.TV is an Internet Broadcast Network consisting of high quality, culturally diverse web video content. The network is geared towards people of color in hopes of sparking an emergence of mature, ethnic based entertainment on the web. Videos included on the site will be judged based on their subject matter and quality to maintain the highest standards possible. In addition to creating a dynamic platform to showcase the best video on the web MyCulture also premieres original web shows and series produced by parent company Tyler New Media
There have been numerous comparisons of MyCulture.tv to the Moguldom’s recently launched 24Wired.TV. But after browsing through the video content on both, there are definitely some key differences between the two.
The primary focus of MyCulture.tv is spotlighting up and coming people of color in various industries. From relationships and business to film and music, the wealth of original programming gives them a unique edge. Their current original shows include Lamar Tyler’s “The Gatekeepers Are Gone” and “Honey Do The Web” series featuring bestselling author Denene Miller. Although there is also a section featuring new movie trailers and music videos, it is clear that they are not the primary focus of the site. Partnerships with sites like Clutch Magazine and Black and Married with Kids help to distribute this content to a more mature audience.
By contrast, 24Wired is clearly an entertainment site focused on distributing music videos and behind the scenes footage. After browsing through the videos it is evident that 24Wired is staying (narrowly) in the music entertainment lane. They are also aiming toward a younger audience, which makes MyCulture.TV a welcome addition for those in their 30′s.
Overall, I loved the videos on MyCulture.TV and I’m happy that they are producing their own content. My only complaint is the look of the site, which is both hard to navigate and a bit disorganized aesthetically. For more info on MyCulture.TV click here or follow them on Twitter here.Category: Featured, Launches | Tags: 24Wired.TV, Clutch magazine, Moguldom, myculture.tv, web TV