AMightyRiver.com Launches Viral Video Campaign

In the wake of President Obama’s State of the Union address, a networking site has vowed to combat unemployment in the African-American community. The site, AMightyRiver.com, has launched a new viral campaign that will consist of four videos. The first in the series, which was posted to YouTube at the beginning of the week, prominently features a reading of Langston Hughes’ poem “The Negro Speaks of Rivers” while photographs of hardworking African-Americans throughout the years are displayed. The video ends with a picture of a pensive Obama.

This viral campaign is only the latest from AMightyRiver, which recently reached the three-quarter of a million membership mark. The link connected with the video takes viewers to one of the sites launch pages where viewers can sign up for the site using their existing social networking sites, like Facebook, Twitter or LinkedIn. There is also another link leading to a blog entry explaining the video and the pictures that were included.

“Wall Street may be seeing the return of profit and bonuses in the New Year, but as millions of Americans continue to lose their jobs, and homes, Black professionals continue to be disproportionately unemployed and underemployed and need access to new opportunities and jobs,”  Chief Communications Officer. Kevin W. McFall said in a press release.

The networking site includes over a 100,000 job listings from companies like ITT Technical Institute, PNC Bank and Walgreen’s, who value diversity. The site also has an “each one reach one” goal, encouraging site members to not only network, but help and mentor other members as well.

If you’re interested in watching the video and catching an informative interview about AMightyRiver.com with founding member Hallema Sharif Clyburn, subscribe to their YouTube page. Also be sure to stay tuned to their page to catch the rest of the videos in the inspirational series, and while you’re at it, sign up to take full advantage of the site.

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