Celeb 2.0

Will.i.am Joins Intel as “Director of Creative Innovation”

You know him as the seven-time Grammy winning, multi-platinum artist, producer, and front-man for the Black Eyed Peas. Now, will.i.am will partner with Intel to serve as their “Director of Creative Innovation.” will.i.am is an innovator, geek, and no one can deny he brings is own special brand of creativity.

“Nearly everything I do involves processors and computers, and when I see an Intel chip I think of all the creative minds involved that help to amplify my own creativity,” said will.i.am. “Teaming up with the scientists, researchers and computer programmers at Intel to collaborate and co-develop new ways to communicate, create, inform and entertain is going to be amazing.”

While we may not see will.i.am in a lab peering at microchips, this is more than just a title for him and he has the Intel ID Badge to prove it. In his role at Intel, will.i.am will collaborate on many creative and technology endeavors across the “compute continuum” that may include such devices as laptops, smart phones and tablets.

The “compute continuum” is Intel’s vision where more and more devices will compute and connect to the Internet. This is also related to their “visual life” initiative that “explores how visual experiences such as photos, videos and movies are redefining the relationship consumers have with laptops, smart phones, tablets and other devices.”

“We’re thrilled to tap into the limitless creativity will.i.am brings to the table. He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally. We share a strong interest in innovation around music, art and lifestyle, and are excited to join forces to establish an authentic, emotional connection with consumers.” — Deborah Conrad, Intel vice president and chief marketing officer
will.i.am is definitely pushing boundaries in music and technology and it’s easy to see how he could be a good fit for Intel. He just launched will.i.apps to to provide artists with a way to create immersive experiences around their music. Using this platform, the latest iPhone app from the Black Eyed Peas ties in augmented reality, social networking, and an interactive 3D music video. It will be interesting to see what comes of this relationship with Intel.

via Intel

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