It’s hard to be a mobile web startup in 2011. In a world where new apps and services are released almost every day, it’s hard to differentiate your product to users, let alone get a big enough user base to make a splash in the app store. So what’s a growing (but still somewhat unknown) app to do when they want to stand out from the crowd?
Get an endorsement from a celebrity of course.
The Internet has been buzzing with news that rapper and producer Snoop Dog has started using Instagram to share photos on Twitter. Yesterday, he tweeted his first picture of himself decked out in a suit holding a Blast drink complete with snazzy filter effects. Although celebrity endorsemenets of new technology isn’t groundbreaking, there is a subtle importance to Snoop’s gesture. He is a rare early adopter of technology trend. TechCrunch commenter distractmefrom.com made a great point:
Snoop is such a shrewd businessman. He’s leveraging instagram to promote another brand, which he’s likely getting paid for. It’s free distribution. He gets free text distribution for his promoted tweets. Now he gets free promoted images from instagram. I hope Kim Kardashian follows the celeb-business train. It’d be awesome to see her promoting some brands via instagram. Got to love how celebrities are using free infrastructure/distribution to cash in.
Instagram is a free app developed exclusively for the iPhone that allows users to add effects to their photos and then share on all of their favorite social media websites. In their about us, they explained the impetus for their new app:
When we were kids we loved playing around with cameras — we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others — so we figured why not combine the two?
Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is Instagram for iPhone, and we’re just getting started.
To learn more about Instagram and to get if from the app store click here.