LG: Windows Phone 7 Launch Didn’t Meet Expectations
According to James Choi, marketing strategy and planning team director of LG Electronics, the Windows Phone 7 didn’t do as well as expected. “From an industry perspective we had a high expectation,” Choi tells Pocket-Lint, “but from a consumer point of view the visibility is less than we expected.”
“LG has been closely collaborating with Microsoft from the beginning. What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use”, explains Choi when we asked how it was all going.
Choi says that LG believes there is still a market out there for Windows Phone 7. At this point, it’s only available on a higher tier because of hardware requirements. Once mid and low-tier devices start showing up, the market share should grow.
Choi didn’t comment on when we might see new LG Windows Phone 7 handsets, but the Mobile World Congress is coming in February. Microsoft is also expected to release a major update to the Windows Phone 7 platform (Mango) some time in the summer.
via Pocket-lint
Category: News | Tags: LG, Windows Phone, Windows Phone 7
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