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Apple Projecting One Million Apple TV Sales

Google recently told manufacturers to hold off while they tweak the Google TV software. Roku has finally moved one million units, but they’ve had much longer to do it than Apple. As a matter of fact, Roku CEO Anthony Wood confessed that Roku sales doubled since the new $99 Apple TV was launched.

CUPERTINO, California—December 21, 2010—Apple® today announced that it expects sales of its new Apple TV® to top one million units later this week. The new Apple TV offers the simplest way to watch your favorite HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe?, all on your HD TV for the breakthrough price of just $99. iTunes® users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

Just as the iPhone has had a huge effect on the smartphone market, Apple TV is influencing your TV screen. Not only that but, just as the iPhone helped average consumers understand what a smartphone could do, Apple TV will educate them on what these third-party set-top boxes are for.

I’m not really an Apple fan, but that $99 price point combined with the ability to watch stuff like Netflix has me interested. What about you?

via Apple, Engadget

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