Google Latitude Launches for iPhone

Google Latitude is the service to use if you want people to be able to track your location wherever you go. Rather than requiring you to check in at every stop, Latitude continuously shares your location in the background as you move. The perfect tool for keeping tabs on your kids, loved ones, or significant other (with their permission, of course).

Since launching last year, Latitude’s focus has always been on one goal: make it simple to stay in touch with friends and family by sharing where you are with each other. Simple setup. Simple sharing without fumbling for your phone. Now, you can use Latitude on your iPhone just like the more than 9 million people actively using it from Android, BlackBerry, Symbian, and Windows Mobile smartphones. Use the app to:

  • See where your friends are
  • Share your location continuously with whomever you choose
  • Contact friends by phone, text message, or email
  • Control your location and privacy

Google even takes a jab at the current crop of location-based services when they mention not having to fumble for your phone. While the ease of having my phone automatically share my location is enticing, I’m not sure if I’m that much of an oversharer.

It’s important to note that Latitude is complete apt-in and you have complete control over your privacy settings. You can download Latitude for iPhone in over 15 languages and 45 countries.

via Google Mobile Blog

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