According to a survey conducted by BlackFriday.com, Apple’s iPad and Microsoft’s Kinect for Xbox 360 will be the hottest items for this year’s Black Friday event. 91 percent of survey respondents believe Black Friday 2010 will be at least as big as 2009, and nearly 60 percent believe it will be bigger. While the iPad and Xbox Kinect top the list, the iPhone 4, HTC Android phones, Amazon’s low-priced Kindle, and Sony and Samsung 3D TVs will also be sought-after items.
From a categorical perspective, deals in electronics remain the most popular category for Black Friday shoppers in 2010. Black Friday staples like laptops, televisions, camcorders, movies, music players, and video game consoles remain popular, but newer electronic products are expected to join the mix this Black Friday shopping season. In particular, e-book readers, smart phones and new video game motion-sensing technology may capture much of the attention.
Due to record-low prices, big retailers like Best Buy, Walmart, and Amazon can expect the usual suspects as their bread and butter: gaming consoles, digital cameras, digital camcorders, netbooks, flat-screen monitors, and Blu-rays. Because Apple doesn’t do discounts, “smart marketers” may use Apple products like the iPad or new iPods as contest prizes to drive traffic.