Whether it’s a world known Fortune 500 company or a small mom and pop operation, marketing is still a vital tool in a successful business’ toolkit. Large businesses have the luxury of a well-paid marketing department or brand and marketing agencies to develop their marketing materials, but smaller companies often lack those resources. So can small business owners working on a fixed budget create quality marketing materials necessary to draw in customers?
Consumer electronics leader HP has a solution that will leave many small business owners smiling. MarketSplash by HP offers a bevy of easy to use tools that can be used to create everything from professional looking, branded, custom business cards, stationery and even newsletters. It can even create an eye-catching logo to place on newly designed loyalty cards, flyers and brochures…all for free.
MarketSplash by HP takes all the hassle out of design and boils it down to a number of simple clicks. Once the user signs up for the free service, they can choose from one of the available product choices and start designing. Users choose from a number of custom palettes and make changes to create a unique and polished end product. I tried a few of the options and was able to create a custom logo, newsletter, and brochure in a matter of minutes.
When creating the logo, I simply chose a template (a piece of candy) from the catalog and went to work adding my own unique flourishes. I clicked on different locations of the template and added color. Once that was completed, I selected the text editor and added the title. There are a large number of fonts so it took a while to choose the one that best fits the design, but I was very happy with the VARGrunschriftD. Once my design was finalized and saved, I had the option to include it on my other MarketSplash creations or download it for later use.
For those of you that might not be as artistically-minded, there’s also the option of HP Logoworks. A professional design firm, HP’s Logoworks is one of the largest in the world, dedicated to making “small businesses look good.” Business owners simply choose their package and complete the creative brief. From there a team of professional designers creates your logo. There are many different packages starting with the $299 Silver package that includes four original logo designs, two dedicated designers, and two logo revisions. You can also get a free consultation to help decide which package is best for you.
Overall, MarketSplash by HP is a must-have tool in any small business owner’s arsenal. It’s fast, easy to learn and navigate, and best of all it’s free. The resulting materials are clean and professional-looking, and sure to draw in potential customers.