Verizon Scores First NFL Game on 3D TV and Madden Launched for iPad

3D TV continues its push into the mainstream as Verizon prepares to broadcast the first NFL Game in 3D to FiOS TV customers in New York, New Jersey, Massachusetts, and Rhode Island. The Giants face the Patriots in a preseason match-up on September 2nd at New Meadowlands Stadium in East Rutherford, NJ. It all starts at 6:45pm and Verizon FiOS1 will handle pre-game, half-time, and post-game shows all in 3D. The game itself begins at 7pm.

Verizon FiOS1 is producing the 3D broadcast, which will be shown on FiOS Channel 834 for FiOS TV subscribers in the New York City area, including Long Island and Westchester and Rockland counties, as well as for subscribers in northern New Jersey, Mercer County, N.J., Massachusetts and Rhode Island. Similar to previously offered 3D programming from Verizon, customers must have 3D TV sets, 3D glasses and a high-definition set-top box to view the broadcast.

FiOS is basically the next generation of home entertainment, offering advanced features like social networking, According to Giants Chief Marketing Officer Mike Stevens, Verizon has worked very closely with them in developing new technology in their stadium for the fans and they are very excited about hosting the first 3D NFL broadcast there.

“This is the next major step in our development of 3D experiences for our FiOS TV customers,” said Terry Denson, vice president of content strategy and acquisition for Verizon. “Broadcasting the first 3D NFL game delivers on our promise to FiOS customers to provide a superior TV offering, including 3D, HD and VOD programming, as well as interactivity that cable can’t match.”

For those lacking the required 3D setup, Verizon is working with two popular sports bars in New York and New England to take their technology to the streets. Verizon is setting up 3D TVs at Slate Bar in Manhattan and Snookers in Providence, R.I. “to give consumers a first-hand look at the power of Verizon’s 3D experience.” They will also be holding promotional events at each location.

It looks like the NFL is staying abreast of all the latest technology, also launching Madden NFL 11 for the iPad. The game on iPad features “stunning HD-quality graphics” that “draw you deeper into game.” It has been totally redesigned for the iPad, offering a unique playing experience. Features like GameFlow offer streamlined game play while the precision and detail of the iPad screen lets you draw “hot routes” to call as audibles. The game is in the App Store now.

via Verizon FiOS scores the first NFL 3D broadcast with Giants/Patriots September 2 — Engadget

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