It’s a good day for fashion and beauty. Today online web property Clutch Magazine made the announcement that it has just launched the next arm in its digital strategy, Coco & Crème. According the press release, this new website will focus exclusively on beauty and fashion for women of color. After conducting an online survey ,Clutch Founder and Creative Director Dede Sutton found that 95% of the respondents wanted to see Clutch cover more beauty and fashion. With such an overwhelming response, it was only a matter of time before Coco & Crème came to fruition.
Those familiar with Clutch, should expect a bold, engaging design as well an intuitive user-interface. There will also be a steady stream of original content thanks to the newly assembled team of editors including Audra E. Lorde and Geneva S. Thomas. There will be hair and makeup tips straight from industry insiders as well as designer and model profiles. There will also be weekly features for plus-size women and commentary on the representation of black women in the world at large. Targeting plus-size fashion is a great look for the site. The plus-sized woman has been repeatedly overlooked in larger publications, so this can work in the new publication’s favor by bringing in page views.