SafetyWeb Juices Up Its Child Monitoring Services with Odojo Acquisition
by Terrance GainesA week or so ago, I wrote about the site SafetyWeb and its ability to monitor your kid’s social networking activity online in real-time. Using your kid’s email address, you can watch what your kids says and what is said about them across most of the social networks your child frequents.
To show that SafetyWeb’s front office is serious about your child’s safety (and your monthly fee), they have acquired Odojo and its child monitoring technology called Firebreak (the sole reason behind the acquisition) to beef up SafetyWeb’s core technology. With Odojo, SafetyWeb can now expand its services to identify more specific dangers and break them down by category in order to provide a more comprehensive active report to parents. So if words like “hate,” “drugs,” “sex” are mentioned by your kids or in reference to your kids, SafetyWeb will pick them up, flag them, and shoot them over to your account.
I’m not going to say this is a “if you can’t beat ‘em, join ‘em” acquisition by Odojo (I kind of just said it), but it seems like a good match seeing as instead of reinventing the wheel, SafetyWeb has decided to use technology in Odojo that already exists and make it better.
Have you been using SafetyWeb or Odojo? What are your thoughts on the acquisition? Let us know in the comments section.
Category: Featured, web 2.0 | Tags: child monitoring, child safety, Firebreak, merger and acquisition, Odojo, online safety, SafteyWeb, Social Networking



