TweetUp, the site that helps you find the worlds best tweeters, has announced their acquisition of both Twidroid and Popurls. Twidroid is one of the most popular Twitter clients for the Android platform. Popurls is a news aggregator that grabs the most popular content from sites all around the web and displays it in one neat page. Through this deal, TweetUp hopes to build a “broad distribution network on which to test and refine its platform for finding the world’s best tweeters.”
First order of business in the transaction is to change Twidroid’s name to Twidroyd. This is avoid confusion with products from Lucas Films, trademark owner of the term “droid.” The new Twidroyd client will come standard on millions of upcoming Android phones from five of the leading handset manufacturers. The bundling deals with Android device manufacturers are only the tip of the iceberg.
Acquiring Twidroyd provides TweetUp with a number of strategic advantages,” said Bill Gross, CEO of TweetUp. “Twidroyd (www.twidroyd.com) is widely considered the best Twitter client for Android phones and it leads in market share, so its growing base of users will be a valuable source of well-informed feedback on TweetUp search on mobile devices. In addition, the popurls website (www.popurls.com), which attracts users looking for a convenient guide to the most popular sites, news, videos and blogs on the Internet, will be a natural spot to display TweetUp search results and gain user feedback. This combination should enable us to more rapidly refine our offerings, generating better user experiences for distribution partners and for users searching for the world’s best tweeters regardless of their choice of devices.
TweetUp also has revenue-sharing agreements for it’s search results with a number of partners. These include some big names like Tweetdeck and Seesmic. The web’s leading provider of custom browser toolbars, Conduit, is also onboard. We also have Netvibes, Twitterfeed, Klout, BusinessInsider.com, Answers.com, TechCrunch, Topix.com and popurls.
TweetUp has definitely been on their grind, building relationships and planning a strategy. Some of these sites and services have already started serving TweetUp search results with the rest coming in the next few weeks. When all is said and done, TweetUp will gain 40 million unique users per month and serve more than 100 million impressions per month.